Launching a new business can be a fascinating journey, but the number of decisions you need to make in the coming weeks and months can make the process extremely hectic. But, it is all for the good of your company.
Launching a new business can be a fascinating journey, but the number of decisions you need to make in the coming weeks and months can make the process extremely hectic. But, it is all for the good of your company.
When you are in the thick of your business, you do not find time to look at specific aspects that need your attention. For instance, your signage may be getting old…and faded! It will become unappetizing even for your most ardent customers. So much so, your business will still be well-liked and have the usual […]
If you’re a small-time restaurateur or a hitting-it big entrepreneur, advertising and marketing your brand is a key feature no one falls short on giving attention to.
Lobby signs are mostly taken for granted but, in reality, they are crucial for a good first impression on clients and customers. It is a simple fact that there is only one opportunity for a first impression. Experts say that first impressions are made in a few seconds, 7 to be precise. For most businesses, […]
Safety signs are all over the place, but they lose steam with the passage of time. To keep message memorable and fresh, you can add dollops of humor to the safety signs. Laughter is a great ploy (preventable medicine) to help keep the workplace safe for employees and clients. Humorous safety signs are an effective […]
The ADA (Americans with Disability Act) of 1990 offers guidelines to stop discrimination against persons with physical or mental disabilities. The law extends the protection of the 1964 Civil Rights Act to the handicapped. This law has a broad scope covering areas as wide as employee rights and parking space regulations. Here are some parking […]
Vehicle graphics or vehicle wraps are not exactly part of traditional advertising. It is not the conventional way though it is a 24×7 mobile billboard with high impact. The importance of vehicle wraps can be understood by a few facts. As regards a medium city like Cincinnati, a car wrap can provide 1000 to 2500 […]
A few days back one of my friends shared this picture, and I got into thinking what a clever way to get some basic call for action and create a reminder. In any office building or merchant location with multiple floors, an elevator is a non-separable entity. Every patron at some point or other has […]
There is no question that the technology has come full circle with handheld GPS devices. Getting from point A to point B today is a non-event, just pull up the device and give the destination and the global positioning takes you through the best possible option with turn by turn navigation. But technology can only […]
I partnered with SignBiz to develop a Brand Identity and logo system for OM Signs and Graphics. As a designer, I always look forward to working with clients that are passionate about their business. Vinay and Urmila brought wonderful energy and excitement to the design process and put a lot of thought and care into […]