Vehicle graphics or vehicle wraps are not exactly part of traditional advertising. It is not the conventional way though it is a 24×7 mobile billboard with high impact.
The importance of vehicle wraps can be understood by a few facts. As regards a medium city like Cincinnati, a car wrap can provide 1000 to 2500 impressions per hour on a busy road. In big cities like Chicago, impressions can touch 25,000 impressions per hour. As per studies, a vehicle wrap can generate between 25,000 to 70,000 impressions on a daily basis. Thus, a vehicle wrap can garner nearly 8.3 million views per year, in a city with a population of 50,000.
It is amazing how many persons view your vehicle on the road. On an average, each American travels around 14,000 miles by road, every year. There are over 254 million registered vehicles in the US as per 2009 data. Combine these 2 facts and it amounts to nearly 3546 miles of driving every year.
According to a report by ATA (American Trucking Association), 91% of persons surveyed surely noticed vehicle advertising. The Traffic Bureau pointed out that a vehicle can generate around 30,000 to 70,000 impressions on a daily basis. Another survey pointed out that a company will need to spend $130,000 advertising dollars to get the same impact as a vehicle wrap, costing $3500. Thus vehicle graphics enhance name recognition by 15 times or more.
This has made vehicle graphics or wraps as the most effective method of advertising. It has been proven that cost per impression of vehicle wraps is lower than that of other modes of advertising like yellow pages, radio, TV, and Billboards. Car wraps can last between 3 to 5 years and will be viewed by millions every year. These facts stress on the importance of wraps created by sign manufacturing company in Naperville Illinois.
How to Design
Vehicle wraps are mobile billboards with ad space for which a business has to pay, only once. Several vehicle wraps are created out of big, printed stickers made of vinyl, which are attached to the surface of vehicles. But designing effective ads is a little complicated.
Here are some tips to design print ready vehicle wrap files and deliver them to your client:
- Gather information
Before you begin any design, it is vital to get an accurate template. It is important to create designs on the correct template file of the vehicle of your client in order to create a design that scales appropriate and ready to print. Vehicle wrap files are big and complicated and may cost you a bit.
In the ideal scenario, your client will give you template files of the car’s blueprint up front. In case this is not feasible, clients can buy them for you at car blueprint template websites or request the printers of your vehicle wrap to give you the same. Ask your clients for high-quality photos of their vehicle and details about the car model. Enquire if there are any imperfections on the surface of the cars which may be different from existing templates.
- Collect Inspiration
Armed with this technical knowledge, the next step is to turn dreams of clients into reality. In case, they have a ready advertising copy and logo, very high-resolution images need to be obtained. You must also agree on a budget.
It is a vital idea to keep simple the design for a vehicle wrap. Your clients may be driving their vehicles at high speed like 65 mph. So you should ensure that the message of the brand is readable in seconds.
These are some facts about using vehicle wraps for advertising.