February 25 2019 0Comment

How to Improve Store Brand Identity: Know The 8 Effective Ways

It is without a doubt that shoppers love to visit retail stores to buy their favorite items. Hence, retail stores are expected to create that immersive experience for each and every customer, even as they get inside the store. It is necessary to make use of the latest retail signs inside the store, so as to create that cohesive message to show that they mean business.

How to improve the store’s aesthetic features and make it appealing to customers?

  • Vibrant color scheme: Besides logos, shoppers recognize companies with the colors used. Colors are known to evoke emotions among people and are powerful, and hence, the right ones are to be used.
  • Logo: This is perhaps the very first thing that is noticed and remembered by people. Whenever they need to buy a product, it is the logo of the brand that first pops up in their minds. Hence, it can be termed to be a crucial component of the company’s identity, and a good, unique, and eye-catchy one is to be created for the business. The logo can be incorporated on receipts, shopping bags, and price tags.
  • Outdoor signage: It should be used not only above the store but also at lots of places to create that stellar first impression and compel people to walk inside the store and present business identity. Sidewalk chalkboard A-frame sign is often overlooked opportunity to display sayings and discounts.
  • Lighting: Good illumination of the store interiors does play an important role to showcase specific products like makeup or clothing in the proper light and enhance its beauty and true colors. It is possible to get creative, depending upon business needs. Dim lights can offer that relaxed atmosphere to customers.
  • Playing soft music: Loud music is better avoided as it creates a noisy and unpleasant atmosphere. Intellectually challenging music can create that sophisticated vibe and fine atmosphere, allowing customers to feel relaxed and enjoy their shopping session. Fine dining restaurants can play classical, subdued music.
  • Scent: It is termed to be a powerful tool to incite emotions. Some businesses are found to use this strategy. Most people are said to smell first the store prior to seeing it. This is because the store sprays fragrances in the vicinity, making it easily identifiable. Smells do impact people’s moods and perceptions.
  • Remain consistent in efforts made: This is an absolute necessity when it comes to carrying out in-store branding. Aesthetics should not be allowed to clash or there are chances of the customers to feel confused and lost.
  • Training sales associates: For most customers, the sales associate can be termed to be the initial point of contact in the business. Hence, it is necessary for every sale associated to be well trained to manage queries and requests made by potential and existing clients. They should also put up a friendly aesthetic and their customers at ease when approached with questions. The employees might wear the same uniform to be easily identifiable from the crowd.

The above ways when followed is sure to help the retail store to carve a brand name for itself and win favors of their customers.