In today’s growing stiff competition, it has become crucial for organizations of all types and in all geographical locations to make use of different types of marketing strategies to promote their brand of business. Attracting potential customers and brand exposure are definitely the two most essential elements that cannot be avoided or neglected. This is possible by putting up graphics and signs.
Use of Signboards
It is not something new and is being used for a very long time for centuries and has always provided the best results. Interested wayfarers are attracted to visit the store or mall as they get to see the signage. This is because signs and graphics do very clearly convey the message intended by the business to its prospective customers. The same does apply to typeface and font choices.
Significance of Typefaces
It can project a wide variety of emotions through style and shape, including how long it is being used. According to the scientists, the eyes of a person tends to move along the letterform or line, thereby creating a physical experience that is quite similar to the body language being used during communication. Like handwriting displays individual emotion and moods so does type. When writing quickly, for instance, the motion is expressed by italicized text. Heavy typefaces or writing is associated with anger or boldness.
Selecting the right font
It is necessary to make a good first impression and so is the selection of a font. It will be essential to be thoughtful as to what is to be conveyed to the end readers. Audience perception is very much influenced by typeface. Brains as per scientists might mistake ease of reading process to be ease of subject that is being read about. Psychologists, for example, have found out that exercise routines are considered to be much easier by students and are interested in getting it incorporated in their regular routine if instructions were shown in a legible typeface. Also, higher marks were enjoyed by students with unfamiliar fonts that they read quite slowly, thus improving comprehension.
When taking into consideration fonts, it will be essential to focus on as to who will be going through the work and who is expected to resonate with. The brand can also be viewed as childlike and friendly; professional or classic! A personality and curve based typeface is considered to be the very best. Again, a clean and classic typeface is found to be more appropriate.
Selection of The Typeface
Equally crucial is the final layout and placement of the typeface. Selection of typeface for the signage is definitely part of an essential branding element as well as an effective visual communications strategy. They are more of everyday signs where there are used different fonts. Their effectiveness gets reduced if the typeface and letters are found to be difficult to be deciphered at a glance.
It is necessary to sit with the industry professionals like OM Signs and Graphicsand find out the style of typeface or font to be used to help the brand to get better exposure and draw attention from those interested. Although the font used in the signage can be a small element, yet it does play a significant visual impact in pulling potential crowd towards the business. When coming up with effective visual communication strategies, it is essential to keep the above tips in mind.